The 3 essentials for properly setting up Google Analytics conversion tracking

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We asked 48 experts to share their most useful tips, tricks, and tools for properly setting up and tracking website conversions via Google Analytics. Written by Belynda Cianci.

To give everyone a starting point for improving their relationship with Google Analytics, we asked 48 experts to give us their number one tip for improving conversion tracking so you can get everything you want out of your reporting. They gave us some pro-level insights into how to be sure you’re looking in the right direction for your goals and Key Performance Indicators (KPIs), and offered advice on where to get help if you’re feeling a little out of your depth.

Using Google Analytics to keep up to date with your website activity can be a valuable data tool when wielded properly. You can use it to track traffic, sales, conversions and more —if you have the proper setup. Tracking conversions is one of its most vital functions for marketers looking to drive growth and identify areas to improve their offering and journey.

The article then dives into:

  • Which types of conversions do you track in Google Analytics
  • Tracking tips – Events, Actions, Goals
  • Form submits & thank you pages
  • Tag Manager
  • Reporting tips & tricks
  • Troubleshooting and support

Google Tag Manager, a companion tool to Google Analytics, can be used to insert javascript tags into your pages, track actions for those tags, and add variables to the data. Many of our experts swear by Tag Manager for its power to help them track conversions.

Getting a clear view into your data, user behavior, revenue, and conversion numbers is the most effective way to make well-informed decisions and create growth for your business.Super insightful for anybody working oon improving the conversion rates!

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Tags analytics big-data cio data-science