Blog post by Emily Esposito for InVision in which she asked: how can you confidently prove the business value of good design?. McKinsey & Company was trying to change that with their October 2018 report highlighting “the most extensive and rigorous research undertaken anywhere to study the design actions that leaders can make to unlock business value.”
Report tracked the design practices of 300 publicly listed companies over a five-year period, interviewing senior business and design leaders. From the data, they uncovered 12 actions showing the greatest correlation with improved financial performance and grouped these actions into four broad themes.
The McKinsey Design Index (MDI), which rates companies by how strong they are at design and, more importantly, how that actually relates to real business value. It relies on four themes of good design.
The four clusters of design actions that make up the MDI offer proven design best practices that you can follow:
- Analytical leadership
- User experience
- Cross-functional talent
- Continuous iteration
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