Nataly Birch wrote this article about importance of well crafted product update email. The product update email is a unique type of newsletter. Although it seems that it does not differ from others, it is a collaboration between marketing and product teams.
The product update newsletter is all about brand new features or upgrades of the system. However, no one likes to read boring documentation and bug fixes. Everyone expects a story that is exciting and enlightening. It should reveal important improvements and promote the product or bring customers to landing pages. Therefore, unlike transactional emails, welcome emails or seasonal emails, these newsletters require turning boring things into exciting ones.
The article goes in some detail over:
- Subject lines
- Tips for product update emails
- Content
- Design a product update email
- Collection of great product update email newsletters
A good product update email is all about a good story. No one likes reports about changes. What people want is to know how these changes will improve their lives. Nice one!
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