ChatGPT is an amazing tool – millions of people are using it to do everything from writing essays and researching holidays to preparing workout programs and even creating apps. The potential of generative AI feels endless. By Niamh O’Connor.
But when it comes to using generative AI for customer service, which means sharing your customers’ data, queries, and conversations, how much can you really trust AI? Generative AI chatbots are powered by large language models (LLMs) trained on a vast number of data sets pulled from the internet. While the possibilities that come from access to that much data are groundbreaking, it throws up a range of concerns around regulation, transparency, and privacy.
The General Data Protection Regulation (GDPR) is one of the most stringent regulatory forces covering personal data in the world. Now that generative AI has changed the game, where does it sit within the GDPR framework? According to a study on the impact of GDPR on AI carried out by the European Parliamentary Service, there is a certain tension between GDPR and tools like ChatGPT, which process massive quantities of data for purposes not explicitly explained to the people who originally provided that data. More info in the article!
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