How to tell a story with data: A guide for beginners

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Over the past few years, data storytelling has taken off. This is not only because data and the role it plays in our lives is increasing. It’s also because storytelling is the way we as humans have always come to understand ourselves and the world we live in. By Lydia Hooper.

From Venngage's Data Storytelling in Marketing: Benchmark Report 2021

Source: @venngage.com https://venngage.com/blog/data-storytelling/

The article does a great job explaining:

  • What is data storytelling?
  • Why is data storytelling important?
  • What makes a great data story?
  • Steps to creating a great data story

Data storytelling is the best way to use data to create new knowledge and new decisions or actions. It is an integrative practice that incorporates knowledge and skills from several disciplines, including communication, analysis and design. It is practiced across many fields and is used to address a variety of challenges. You will also get templates to help you with crafting your own stories. Nice one!

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