Jack Maden (and team) created series of articles in which they summarize the key findings of our extensive data science report on load time. While part one looked at bounce rate, and part two focused on page count, this post summarizes their findings regarding focus time.
Authors of study looked at 64,407 user sessions of ecommerce website. Results: as average load time goes up, focus time goes down.
Then they compared it with travel website, where they looked at 19,421 user sessions. Result: the longer a website takes to load for a user, the less time they will spend actively engaging with it.
Overall, however, it’s clear that in order to get users to spend more time actively engaging with websites, businesses must keep load times to a minimum. Extensive charts are provided. Eyes opener.
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