Cloud trends show customers increasing investments in hybrid and multicloud

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Across every industry and geography, companies are working hard to keep pace with evolving business needs and build on their existing digital investments. In my role leading the product team for the core of Azure, I spend a lot of time with customers learning what they need to be successful as they integrate cloud technologies into their business strategy to digitally transform. By Erin Chapple - Corporate Vice President, Azure Core PM & Design.

As many have experienced firsthand, the pandemic has pushed more businesses to adopt wider use of cloud computing technology. A new survey finds it’s also driving more companies to deploy a hybrid (mix of on-premises and one or more public clouds) or multicloud (multiple public clouds) approach. The survey, conducted by The Harris Poll and sponsored by Microsoft, found 86% of all respondents plan to increase investment in hybrid or multicloud environments, and 95% say those technologies have already been critical to their success.

The survey and our own observations both underscore how companies are emphasizing remote work, increasing demands for efficiency and ever-present competitive pressures to reduce costs. While the pandemic has already accelerated use of cloud technology, respondents shared they will continue to proactively and strategically invest in cloud, specifically hybrid and multicloud, in the next few years. Good read!

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