Build a strong brand architecture that sets your business apart. Discover key strategies in our comprehensive article. Every powerful and enduring brand owes its success to a well-crafted brand architecture. The way master brands and sub-brands are organized profoundly influences a brand’s overall identity, its connection with customers, and its longevity. By @mailchimp.com.
Brand architecture is a strategic framework that profiles a company’s structure, including the arrangement of its different brands and product lines. As a foundational element of brand management, brand architecture helps businesses manage and communicate its brand portfolio to consumers, stakeholders, and employees.
In the article authors describe:
- Types of brand architecture
- Branded house
- House of brands
- Endorsed brands
- Hybrid brand architecture
- Benefits of a strong brand architecture
- Steps to build a strong brand architecture
- Common mistakes to avoid
- Tools and resources for building brand architecture
Before you start creating your brand architecture, it’s essential to assess your existing brands and their performance. Identify all brand elements, including corporate, product, and sub-brands, to understand their strengths, weaknesses and relationships. Additionally, get insights into how customers perceive your brands by analyzing market perception. Good read!
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