The building blocks of visual design

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Visual design is about creating and making the general aesthetics of a product consistent. To create the aesthetic style of a website or app, we work with fundamental elements of visual design, arranging them according to principles of design. By Yu Siang Teo.

These elements and principles together form the building blocks of visual design, and a firm understanding of them is crucial in creating a visual design of any product.

While a close examination of each element is usually not necessary in your daily work as a designer, the principles of design — how to place the elements together to build pages and app screens optimally — play a crucial part in your role.

The article then goes over:

  • Elements of Visual Design
    • Line, Shape, Negative space, Volume, Value, Colour, Texture
  • Examples to highlight design elements and principles

Learning how to achieve unity, gestalt, hierarchy, balance, contrast, scale, dominance, and similarity will be extremely useful as you work in visual design. You will also get charts and images help to explain the main points in the article. Nice read!

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Tags ux web-development miscellaneous