In 2014, crypto advertising barely existed. The term “Web3” hadn’t been coined, Facebook banned crypto ads and startups promoting their tokens were mostly confined to forums and niche publications. But for Bitmedia founder Matvii Diadkov, the opportunity was obvious. By Martin Young.
Bitmedia now uses AI for fraud detection, creative analysis, and predictive bidding, aiming to let autonomous agents manage campaigns using real-time blockchain data. Compliance is handled via geo-targeted moderation systems to adhere to regional regulations. A DeFi client saw a 34% drop in cost-per-acquisition and 3.5x user retention by targeting wallet segments active on DEXs or staking.
Some key larning in this article:
- Bitmedia revolutionized Web3 marketing through AI and blockchain data
- Compliance requires adaptive moderation across jurisdictions
- Onchain analytics drive precise user targeting and retention
- Continuous optimization ensures sustainable campaign success
- Stealth innovation may redefine crypto advertising transparency and scalability
Long-term success stems from daily optimization of creatives, targeting, and bidding using blockchain analytics. Diadkov also launched Chainers.io, an NFT game, blending marketing insights with gaming experience. Future plans include a groundbreaking stealth tech that redefines crypto-ad intersections via blockchain transparency. Good read!
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