Brian Halligan, CEO of HubSpot, wrote this interesting article about lessons from HubSpot’s journey from startup to scaleup. HubSpot is inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.
The first rule about culture is that you don’t talk about culture.
The kind of culture he wanted for HubSpot in their early days was one where we didn’t have to think about it. Author subscribed to the Fight Club credo: the first rule about culture is that you don’t talk about culture.
Then they broke that rule. And he describes how they’ve been:
- Discovering culture
- Documenting culture
- Operationalizing culture
- Measuring Culture
And it was a bumpy road. But, they made sure to communicate specifically to “mid-life” employees about existing opportunities for development, and also came up with some new policies to create opportunities.
You can read more in this excellent article.
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